YES ! Your Airline does knows where you will travel next upto 61% accuracy.
Yes people travel for a wide variety of purposes like for Work, Tour, Leisure, Hobby etc. Airline Industry’s competition has reached a point where they are spending crores of rupees on data mining, pattern matching, browser cookies sharing, loyalty programs etc.
eg : The Loyalty Program of the private airlines are “BIG Golden eggs” for analysis and understanding their precious customer’s choices, pattern and several insights.
Big Data Analytics to Airline Loyalty programs is a classic example of data can be analyzed and understood in different dimensions. In airlines industry, transactions are an indicator of the satisfied needs of members, and not necessarily an indicator of the latest needs.
Members may not necessarily make the same transactions again and again in airlines, unlike industries like Flipkart of Amazon. Hence, looking at interactions data and open data augmentation can help airlines to predict the needs of customers better. Airlines can leverage such data to understand what type of traveler a member is and predict what destinations would interest him/her. It doesn’t ends there – Data is shared across their trusted partners. Collaboration is the Key.
Everytime when a customer books a ticket to destination – more offers and value additions of that place is shared to the customer to make “upsell”. Airline analysts feels that “Customer in hand, is worth 3 new customers”.
Consumers can get concerned when they are repeatedly targeted by blanket advertisements. However, they are delighted when they are served offers that match their needs. In this case, an airline loyalty program that truly understands you can make your dream trip a reality.
Predictive analytical techniques can help brands to pick up 6 different categories like persona attributes, needs, sentiment, nice-to-have, relationships and life events of their members from various data sources.
This enables Performance Marketing to be executed in the right manner, leaving users delighted.
For example, the date of your marriage or bday could be detected from the digital footprints you leave behind online. Airlines can leverage these techniques using cookies, shared data from other vendors to send the right offers at the right time. What if the airline loyalty program sends Alicia an irresistible “flights and stay” offer to the Goa or Singapore just in time around the bonus.
So Performance Marketing , Analytics & Upsell – It’s the future.
stay tuned.. for more.