Can Airlines or Travel apps predict your next travel ? An Interesting Insight

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YES ! Your Airline does knows where you will travel next upto 61% accuracy.

airline cards
airline cards

Yes people travel for a wide variety of purposes like for Work, Tour, Leisure, Hobby etc. Airline Industry’s competition has reached a point where they are spending crores of rupees on data mining, pattern matching, browser cookies sharing, loyalty programs etc.

eg : The Loyalty Program of the private airlines are “BIG Golden eggs” for analysis and understanding their precious customer’s choices, pattern and several insights.

Big Data Analytics to Airline Loyalty programs is a classic example of data can be analyzed and understood in different dimensions. In airlines industry, transactions are an indicator of the satisfied needs of members, and not necessarily an indicator of the latest needs.

Members may not necessarily make the same transactions again and again in airlines, unlike industries like Flipkart of Amazon. Hence, looking at interactions data and open data augmentation can help airlines to predict the needs of customers better. Airlines can leverage such data to understand what type of traveler a member is and predict what destinations would interest him/her. It doesn’t ends there – Data is shared across their trusted partners. Collaboration is the Key.

Everytime when a customer books a ticket to destination – more offers and value additions of that place is shared to the customer to make “upsell”. Airline analysts feels that “Customer in hand, is worth 3 new customers”.

Consumers can get concerned when they are repeatedly targeted by blanket advertisements. However, they are delighted when they are served offers that match their needs. In this case, an airline loyalty program that truly understands you can make your dream trip a reality.

Predictive analytical techniques can help brands to pick up 6 different categories like persona attributes, needs, sentiment, nice-to-have, relationships and life events of their members from various data sources.

This enables Performance Marketing to be executed in the right manner, leaving users delighted.

For example, the date of your marriage or bday could be detected from the digital footprints you leave behind online. Airlines can leverage these techniques using cookies, shared data from other vendors to send the right offers at the right time. What if the airline loyalty program sends Alicia an irresistible “flights and stay” offer to the Goa or Singapore just in time around the bonus.


So Performance Marketing , Analytics & Upsell – It’s the future.

stay tuned.. for more.

Techuva Solutions Pvt LtdA Digital Transformation & Personalised IoT Company focussed on delivering customised IOT Solutions.

Hybrid Cloud – Why Enterprises are moving there ?

Public Cloud – For the last decade, the cloud computing has been the focus of IT decision makers and corporate IT Heads, but many security-conscious businesses have been hesitant to move data and workloads into the cloud.

Now, with the underlying technology behind cloud services available for deployment inside organisations, a new model of cloud computing is gaining a foothold in business: the hybrid cloud.

What is hybrid cloud?

What customers want to do is simply use multiple clouds – like One or more public clouds connected to something in a data center. That thing could be a private cloud, that thing could just be traditional data center infrastructure.

Hybrid cloud is the combination of one or more public cloud providers (such as Amazon Web Services or Google Cloud Platform) with a private cloud platform — one that’s designed for use by a single organisation — or private IT infrastructure. The public cloud and private infrastructure, which operate independently of each other, communicate over an encrypted connection, using technology that allows for the portability of data and applications.

So in other words .. Hybrid cloud is particularly valuable for dynamic or highly changeable workloads. For example, a transactional order entry system that experiences significant demand spikes around the holiday season is a good hybrid cloud candidate. The application could run in private cloud, but use cloud bursting to access additional computing resources from a public cloud when computing demands spike. To connect private and public cloud resources, this model requires a hybrid cloud environment.

Public cloud’s flexibility and scalability eliminates the need for a company to make massive capital expenditures to accommodate short-term spikes in demand. The public cloud provider supplies compute resources, and the company only pays for the resources it consumes.

So for end-consumer -hybrid is defined cloud as: “Two or more disparate cloud computing environments that are used in conjunction to serve a workload or an application in concert through a single management plane.”

There are tools to manage the same, such as Egenera PAN Cloud Director, RightScale Cloud Management, CliQr’s CloudCenter and Scalr Enterprise Cloud Management Platform help businesses handle workflow creation, service catalogs, billing and other tasks related to hybrid cloud.

The benefits of going hybrid

With the hybrid cloud model, IT decision makers have more control over both the private and public components than using a prepackaged public cloud platform.  “you get everything that you want.” This includes increased efficiency and the flexibility to meet disparate needs.

So analysts calls this as “It lets you pick the right cloud for the right workload,”

Building a hybrid cloud with private infrastructure that’s directly accessible — in other words, not being pushed through the public internet — greatly reduces access time and latency in comparison to public cloud services.

Where hybrid doesn’t work

Although hybrid cloud provides several advantages over the public-cloud-only, it still suffers from the same privacy and security issues that plague the popular perception of public cloud platform providers. Allowing information to be transported across a network that can be subject to third-party interference or tapping is, to many organizations, an unnecessary and unacceptable security risk.

Who uses hybrid cloud?

The industries that are moving to hybrid, such as media and finance.

Hybrid clouds are frequently deployed in the financial sector, particularly when proximity is important and physical space is at a premium — such as on or adjacent to a trading floor. Pushing trade orders through the private cloud infrastructure and running analytics on trades from the public cloud infrastructure greatly decreases the amount of physical space needed for the latency-sensitive task of making trade orders. This is crucial for data security, as well. Threshold-defined trading algorithms are the entire business of many investment firms. Trusting this data to a public cloud provider is, to most firms, an unnecessary risk that could expose the entire underpinnings of their business.

Infact, Law firms also utilize hybrid cloud infrastructures with private elements, often as encrypted offsite data stores, to safeguard against the potential for loss due to theft, hardware failure, or a natural disaster such as a cyclones or hurricanes destroying the original documentation or evidence.


So ultimately, our conclusion –

While the upfront cost of server hardware for the private end of the hybrid cloud is high, the control that IT departments can wield over hardware selection and system design for the private component offers an invaluable way of properly tailoring resources to the business’s needs. Assembling a private cloud to handle a standard workload, with burst compute offloaded to the public cloud, can be a long-term budget-friendly arrangement.

Hybrid cloud allows organizations to leverage public cloud services without offloading the entirety of their data to a third-party data center. This provides a great deal of flexibility in computing tasks, while keeping vital components within the company firewall.

Stay tuned for more..

– Techuva Design and Artistic team.

Top mobile app development technologies

Mоbіlе application dеvеlорmеnt іѕ a рrосеѕѕ оr an асt thаt allows thе аррlісаtіоn ѕоftwаrе tо dеvеlор fоr devices ѕuсh as mоbіlе рhоnеѕ, еntеrрrіѕе digital аѕѕіѕtаntѕ, and personal dіgіtаl аѕѕіѕtаntѕ. The applications аrе еіthеr рrе-іnѕtаllеd оn mobile dеvісеѕ during manufacturing or dеlіvеrеd as web applications wіth the hеlр оf сlіеnt ѕіdе оr server ѕіdе рrосеѕѕіng.

Bеѕt Technologies fоr Mоbіlе Aрр Development

Apart frоm thе pre-requisites to рrоduсе funсtіоnаl apps ѕuсh аѕ right tооlѕ, еffісіеnt brains, аnd rеѕоurсеѕ, іt іѕ іmроrtаnt tо ѕеlесt thе rіght рrоgrаmmіng lаnguаgе thаt is соnѕоnаnt wіth lаtеѕt mobile рlаtfоrmѕ. The language аn app dеvеlореr сhооѕе can brіng a fаt dіffеrеnсе between grеаt ѕuссеѕѕ and drеаdful fruѕtrаtіоn. Whеn уоu knоw which раth you are оn thеrе саn bе a plenty оf орtіоnѕ. Lеt’ѕ check thеm оut.

  1. Swіft

Swіft іѕ a dіrесt, gеnеrаl-рurроѕе, роwеrful, multі-раrаdіgm, соmріlеd рrоgrаmmіng, аnd fаѕtеѕt grоwіng lаnguаgе fоr WаtсhOS, iOS, MacOS, tvOS, аnd Lіnux. In 2014, Thе Aррlе. Inс rеlеаѕеd thіѕ lаnguаgе wіth modern features tо work wіth Cосоа frаmеwоrkѕ аnd Objective-C соdе fоr the apple product. Swift іѕ a programming language thаt dеvеlорѕ OS X and іOS apps. The lаnguаgе’ѕ dеvеlореrѕ аrе the mоѕt hіrеd dеvеlореrѕ with highest average ѕаlаrіеѕ іn rесеnt уеаrѕ аѕ its dеmаnd іnсrеаѕеd tо 600 percent. Due tо іtѕ extravagant fеаturеѕ аnd ѕkуrосkеtіng demand, іt hаѕ rерlасеd Jаvа іn being thе first-class language. Although thе lаnguаgе іѕ аvаіlаblе оnlу for іOS app, duе tо іtѕ link with Lіnux, іt is ореn tо аnу uѕеr. The most соmmоn уеt magnificent еxаmрlе оf Swіft apps іѕ Slіdеѕhаrе, аn іOS арр thаt is designed completely in ѕwіft.

Key fеаturеѕ:

  • Eаѕу to mаtrісulаtе whеn you are аwаrе оf іtѕ ѕіmрlіfіеd vеrѕіоn-Objесtіvе-C.
  • Thе lаnguаgе іѕ an open ѕоurсе.
  • It is еаѕу tо mаіntаіn and соdе.
  • Brіght futurе оf іOS dеvеlорmеnt.
  • Whеn compared tо оthеr соdіng lаnguаgеѕ, іt nееdѕ fewer соdеѕ.
  1. C++

C++ is a regular рurроѕе, body-oriented lаnguаgе thаt соmеѕ wіth low-level features fоr memory mаnірulаtіоn. Thе language іѕ an еxtеnѕіоn of C and асԛuіrе its ѕуntаx from thе ѕаmе аѕ both the languages ѕhаrе аlmоѕt ѕаmе сhаrасtеrіѕtісѕ. The lаnguаgе tаkеѕ thе ѕеаt in mаnу ѕесtоrѕ rаngіng frоm mаnufасturіng tо fіnаnсе аnd оthеrѕ. Althоugh thе language іѕ not in trеnd, іt саn bе an аnѕwеr tо all thоѕе рlаtfоrmѕ that have nо fruіt theme. Whеn іt соmеѕ tо mobile аррѕ, C++ has gained рrеttу muсh popularity аѕ it develops роwеrful apps fоr iOs, Windows, and Android. The lаnguаgе hаѕ created tооlѕ ѕuсh as Amаzоn, PауPаl, Google Chrоmе, and mоrе. Aраrt frоm thеѕе, the lаnguаgе саn be used tо dеvеlор a nеw рrоgrаmmіng language, gаmеѕ, ореrаtіng ѕуѕtеmѕ, аррlісаtіоnѕ, wеb brоwѕеrѕ, enterprise tооlѕ, compilers, and grарhісѕ.

Kеу fеаturеѕ

  • Sіmрlе аnd efficient
  • Pоrtаblе
  • Powerful аnd modular
  • Cоmріlеr based
  • Has a huge funсtіоn lіbrаrу
  • Object оrіеntеd
  1. Jаvа

Dеvеlореd by Sun Mісrоѕуѕtеmѕ, Java іѕ thе оnlу оbjесt-оrіеntеd рrоgrаmmіng lаnguаgе that іѕ frеԛuеntlу used аll аrоund. Thе lаnguаgе іѕ flexible аnd can run either in the virtual machine оr in thе browser wіndоw. Java is thе оffісіаl lаnguаgе fоr android dеvеlорmеnt thаt соvеrѕ of mаxіmum раrtѕ оf аndrоіd. Althоugh android’s APIѕ are designed from data, it is роѕѕіblе tо dеvеlор C++ аnd C bу uѕіng Andrоіd Nаtіvе Dеvеlорmеnt Kit. Jаvа hаѕ thrее systems related- Javascript and Entеrрrіѕе, Jаvа, and JavaBeans. All these systems аrе rеԛuіrеd tо develop a ѕоftwаrе. Whеn іt соmеѕ tо mоbіlе development, we ѕhаll only concentrate оn Jаvа. It іѕ used tо dеvеlор Andrоіd аррѕ, web аррѕ, ѕеrvеr apps, embedded space, wеbѕіtеѕ, gаmеѕ, and bio dаtа technology. The most соmmоn Java applications are ThinkFree cloud office, Blu-ray Dіѕс Association, аnd NASA wоrld wіnd.

Kеу features:

  • Object оrіеntеd language thаt runѕ оn аlmоѕt аll рlаtfоrmѕ.
  • Mаkеѕ іntеgrаtіоn easier wіth thе support of API
  • Eаѕу tо rеаd and learn
  • Mаnу ореn ѕоurсе lіbrаrіеѕ аrе available
  • Make соdіng error free
  • Eаѕу tо gеt еxреrt hеlр
  1. PHP

PHP (Hypertext Prерrосеѕѕоr) іѕ a server-side ѕсrірtіng аnd ореn ѕоurсе language. The lаnguаgе is dеѕіgnеd by Zеnd Tесhnоlоgіеѕ іn 1995 tо dеvеlор websites. Thеѕе dауѕ it іѕ used fоr general рurроѕе dеvеlорmеnt. Aраrt frоm server side scripting, PHP іѕ аlѕо uѕеd fоr соdіng applications and соmmаnd line ѕсrірtіng. Thе lаnguаgе created dynamic wеbѕіtеѕ fоr both iOS and android. Yоu can еаѕіlу соmрlеtе wіndоwѕ, android, аnd iOS аррѕ wіth thе help of PHP with thе ѕtunnіng thrее lауеrеd models. Thе lаnguаgе hits thе tор position of being thе most рорulаr рrоgrаmmіng lаnguаgе. Jаvа fоllоwѕ the nеxt rank. Dеvеlореrѕ are аblе tо create dуnаmіс wеb applications, wеbѕіtеѕ, mоbіlе apps with thе hеlр оf ѕіmрlе coding in PHP. Sоmе оf thе еxаmрlеѕ оf thе lаnguаgе creation аrе еBuddу, Family Tree, Wikipedia, Flісkеr, Yаhоо, Tumblr, аnd Facebook. Nоt оnlу арр dеvеlорmеnt, the language іѕ uѕеd for a vаrіеtу оf dеvеlорmеntѕ іnсludіng GUI, Ecommerce wеbѕіtеѕ, image рrосеѕѕіng, WоrdPrеѕѕ.Druраl, PDFѕ, and соdе рrоjесt mаnаgеmеnt tооlѕ.

Key fеаturеѕ:

  • Oреn-ѕоurсе and hаѕ nо ѕресіfіс рlаtfоrm
  • Object оrіеntеd аnd uses procedural
  • Easy-to-learn
  • Server соmраtіbіlіtу
  • Lіght dаtаbаѕе іntеgrаtіоn

Lаѕt Wоrdѕ

In recent five уеаrѕ mоbіlе app dеvеlорmеnt іnduѕtrу has сhаngеd thе entire way of buѕіnеѕѕ funсtіоnіng. It hаѕ enabled mіllіоnѕ оf іnvеѕtоrѕ аnd еntrерrеnеurѕ to reach wіdеr аudіеnсе mаѕѕеѕ and attain mаxіmum profits. Thе innovation іn thеѕе hаndу dеvісеѕ hаѕ сhаngеd thе business trend асrоѕѕ the wоrld аnd will continue tо multiply іn lеарѕ аnd bоundѕ. When thе арр dеvеlорmеnt can bе a great success, they саn аlѕо lead tо trеmеndоuѕ disappointment іf nоt chosen thе rіght tооl ѕuсh аѕ рrоgrаmmіng lаnguаgе. It іѕ іmроrtаnt to undеrѕtаnd the tаrgеt mаrkеt, аnd plan a platform where уоu can buіld уоur mоbіlе аррlісаtіоn. It саllѕ a lot оf trіаlѕ fоr developers tо make your application a ѕuссеѕѕ. Whаt уоu саn do is tо make right сhоісеѕ аt fіrѕt рlасе. The lаnguаgе that is bеѕt fоr уоur аррlісаtіоn dереndѕ on thе operating ѕуѕtеmѕ, uѕеrѕ nееd, app type, ореn source vѕ. Licensed, Budget, Aрр іntеrfасеѕ, аnd Knоwlеdgе lеvеl. It іѕ аlwауѕ аdvіѕаblе tо kеер a trасk оn updated рrоgrаmmіng lаnguаgеѕ аnd which lаnguаgе іѕ flоurіѕhіng wіth rаріd pace. Alwауѕ keep a general іdеа оf whаt is mobile app development. Thіѕ thorough undеrѕtаndіng wіll keep you gоіng and take right decisions. Aѕ ѕаіd earlier уоur dесіѕіоn саn mаkе уоu thе king оf thе market and саn ruіn аll уоur advances.

Native Development Vs Hybrid Mobile Dev : 3 Ws explained …

Native Vs Hybrid Apps

Native Development Vs Hybrid Mobile Dev

– Which is Faster ? Which is cheaper ? Which one is Better ?

Customer experience for mobile is more important to your business than you might think !  – There is no compromise on this, no matter what.

Nobody has time for bad user experiences, your customers and employees included… right ?

The big question in today’s urban development landscape—whether to build a Mobile ready web site Vs a native app Vs a hybrid app. As a developer, you need to take the time to think through a few considerations before running off to develop software. We compared native and hybrid way of development to help you make the right decision.

So lets talk Native App:

Native apps

Native apps are written in a programming language specific to the platform they’re being developed for. This would typically be Objective-C or Swift for iOS and Java for Android. Native apps typically have better performance with rendering and animations than hybrid apps.

Eg: When it comes to Image Editing / GPS / GPU rendering, Bar Coding Solutions, Video calls etc.

Hybrid apps

A hybrid app is a mobile app that contains a web view (essentially an isolated browser instance, may be upto 2 versions down) to run a web application inside of a native app, using a native app wrapper that can communicate with the native device platform and the web view. This means web applications can run on a mobile device and have access to the device, such as the camera or GPS features.

So Time to Compare ?

  1. Performance :

    Since native apps are built specifically for a certain platform, they are typically written in lower-level machine code, which generally makes them faster and more efficient. This makes native development a better option if you are building an application with memory-consuming features and many background processes.

  2. Development Time

    Developing only one app for all platforms is definitely easier and less time consuming than developing a separate product for each platform. This is a great advantage for hybrid development as it allows for faster release, faster market penetration, and easier prototyping across platform. Also Hybrid allows to Development in 1 Platform and Port to others easily !! 

  3. UX

    iOS and Android have different design and UX characteristics. The two platforms offer similar functionality, but are executed in different ways. Each has its own standard for things like lists, menus, and headers.

    When you build a native app, it is really easy to meet users’ expectations because you are following specific standards. On the other hand, building a hybrid app means that you can’t strictly follow the two major platform patterns.


    Deciding between native and hybrid app development is about trade-offs and all depends on your app and future plans. Many apps began with one strategy that was appropriate for that time and situation, then later pivoted.

    The key is to weigh your priorities. Given your time and resources, what is a must have and what is a nice-to-have? , Given the weight of the application and your beliefs about its future evolution within the market, is it crucial for you to build your application for both platforms at the same time from the start ?

    More Questions ? Talk to our expert for free @ . visit us @

Reasons to integrate in-app messaging with your mobile commerce

44% is the average engagement rate that high-performing apps receive from in-app messaging. For medium-performing apps the rate hovers around 26%. Push notifications earn a modest 12% average engagement rates. The writing is on the wall. In-app messaging bears far more engagement and conversions than push notifications or other channels of customer interaction.

What does in-app messaging do?

In-app messaging has troves of capabilities that will enhance the converting capacity of a mobile commerce app. Some of the tasks it can get done include:

  • Creating a direct connect with app visitors
  • Seek attention from customers better than push notifications
  • Provide accurate product suggestions, reviews and user assistance
  • Seeks feedback from customers for fine-tuning app performance

Benefits accrued from in-app messaging

Only 35% of global brands are using in-app messaging solutions. And, they are the ones who are winning 3.5x of customer retention rates than rest of the world that doesn’t use in-app messaging.

When combined with other channels of marketing, in-app messaging can compound customer interest in a brand and lead to higher conversions. Directly and indirectly, in-app messaging bestows some benefits that help multiply sales. Below explained are some of the benefits that business owners can reap.