“It looks beautiful!” “It’s pretty good.” “It does the job.”

These are NOT the worst things people could say about a user interface, but will you be confident that a “pretty” or “OK” user interface is capable of taking the Organisation to the next level ?

How would you define “pretty good” — having a nice appearance, solid design and quality graphics? OK, but do those qualities necessarily result in efficiencies and improvements to your business processes ? How do we scientifically prove it ?

Your answer lies in 3 points

  1. Heat Map Analysis  – This tool understands where the user is spending more time in filling forms, processing orders , approvals etc.
  2. Eyeball Analysis       – This tool understands where the user is spending more time in viewing a page, this helps us to determine whats the best spot in the application to place your AD or sales products.
  3. Under N Review of the UX  – This model allows us users to perform any action in a application under N clicks. This is achieved via the Digital Transformation Score or UX Click Review stream.

A good user interface can have a powerful impact on the usability and user experience of the application.

Eg: A hard-to-use application won’t be used efficiently, and it may not be used at all.

We should look forward to create an interface that enables and encourages end users to use an application frequently so they become more confident, efficient and productive users, says UX Architects of Techuva, who recently reviewed screens which could be across a Indian state by its Citizens.

Following are some real indicators of POOR UX 

  1. Slow task processing
  2. Increased errors
  3. Bad data
  4. Unreliable reports
  5. Slower on-boarding time
  6. Higher training costs
  7. Excessive help desk queries
  8. Low morale or output
  9. Attrition among the users.


Following are some real indicators of GOOD UX 

  1. Increased, faster user adoption : Self Starter Application
  2. Fewer errors while doing transaction.
  3. Lower costs in UX maintenance.
  4. Accelerated ROI
  5. A more engaged, satisfied workforce

How to define A Good Interface

Here are few key elements of a good user interface

  1. Perform Analysis on how to task done with a minimum amount of effort and errors   [Under N Analysis]
  2. Learn how to use the interface/application/software quickly, without extensive training or need for assistance [Digital Transformation Review]
  3. Remember how to use it the next time they sign on. [Digital Transformation Review]
  4. Analysis on how an alternative way to get the work done (i.e., manually, in a spreadsheet, etc.) [Digital Transformation Review] This is very important because User’s normally wanted to fall back to the old model always during the first 3 months.

5 Points to Consider during Design

  1. Consistent. No surprises, no ambiguities in process flow
  2. Simple, clear, concise – experience to users
  3. Intuitive. Easy navigation
  4. Responsive. Speed matters
  5. Flexible. It should be easy

3 simple things that best UX School suggests are 

1.Try out different design ideas before finalising it – Conduct Persona analysis , do UX study.

2. Set measurable goals and measure actual behavior – Watch your users, see how they perform.

3. Implement and evaluate   – keep watching over and over, keep making small changes.


In the end, a good user interface is one that enables efficiency, increases productivity, supports end users and saves your organisation money & time.

Stay tuned for more ….
– Techuva Architecture Team