Every Businesses have tried a wide range of ideas to analyze and predict customer behavior & their next move. Technological evolutions, the rise of social media, in particular, has massively increased the number of ways in which a customer can contact a company or look for new business.
Every message on social platforms like Facebook, Blogs, Digital Platforms have a potential to reach millions of people and thus it can work both ways. A good post can boost company’s market reputation many folds, while a simple complaint can also drastically bring it down – which is every company’s biggest worry
Thus, social media has become a major concern for businesses. B2C in particular faces this issue on a wider scale due to increase in the number of consumers and proportionately, an increase in the amount of data. But we are not here to simply state problems you already know exist. We are here to provide solutions. And the solution here would be Social Media Sentiment Analysis for business.
Why Social Media Sentiment Analysis is Important to B2C and B2B Companies?
Social media has become the marketing powerhouse for B2C businesses. Its important for Creating relevant, engaging and timely content in itself is a challenge for a majority of businesses today and amidst all the challenges of managing social media, one negative review can blow away all the efforts taken in popularizing your brand.
To circumvent this possibility, businesses all over the world have employed many social media experts to handle issues before they become a threat to their brand. Social media sentiment analysis for B2C and B2B businesses monitors and analyzes this large dataset and generates insights into the consumer mindset.
Your next potential customer is already on the Internet looking for options and worst thing 2 out of 5 times they are lost to the competition..
This is how it works ..
90% of B2C marketers use social media in their content marketing programs, making it the most popular platform to publish content.
Social Media Sentiment Analysis are done by following techniques today :
- Creative Ads
- Blogs
- Polls
- Video Ads
- Integrated Ads
MyPollBook from Techuva Solutions is an integrated social networking mobile application which is aimed at millennials, corporates to share, chat, do polls, participate in campaigns etc. Get a fast answer while out in a shop or allow votes to flood in to your poll over time so you can make a more measured decision.
MyPollBook pushes polls to its customers (User Polls and Admin Polls) to its 1000+ viewers and help collect feedbacks real time. This model helps B2C or B2B partners to understand the sentiments / value position of their customers real time.
It helps to do 2 things quickly
- Net Sentiment – whether perception of your brand is positive or negative
- Passion Intensity – the strength of positive or negative feelings on social media
Following are things MyPollBook allows us to do :
- Competitive intelligence
- Campaign effectiveness and proof of worth
- Guarding your brand’s reputation
Algorithms used :
- Rule Based
- Geography Based
- Random Walk
- Semantic
- Semi Suprvised
- Triangulation
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Our Pricing Model includes from Free to a custom built model which suits your requirements. Refer Pricing
So #KeepPolling & Stamp your opinion with us.
